E-Marketing Industry Report (Emirates Airlines) Research Paper

E-Marketing Industry Report (Emirates Airlines) - Research Paper Example (The Emirates Group 2013-2014). The company has utilized the media in the most effective manner and their e-marketing strategy is undoubtedly very efficient (Oxford Business Group 2008). However, there needs to be few amendments in its  strategy that will help in improving the company’s overall operations online (Graham, Papatheodorou and Forsyth 2010). The e-marketing strategy of Emirates Airline is discussed below in this report. The Internet is considered as one of the fundamentals of marketing and advertising. Due to its vast reach and effectiveness, it is now a dynamic source for the consumers of every industry. Since the twenty-first century has opened new doors of technology and communication for almost every corporate sector, therefore, the airline industry have also utilized the medium in an effective manner. The airline industry is utilizing the internet for online reservations, promotions, advertisements, marketing, etc. through websites, social media, mobile apps, and various other e-marketing tools. This report will analyze the e-marketing strategies and online presence of Emirates Airlines. Furthermore, the report will discuss how the corporation has utilized e-marketing for improving its performance. Suggestions and conclusions are also included in the paper. Online analysis or Web analysis is an assessment or measurement /gathering of web data for the purpose of comprehending and optimizing the web page (Kaushik 2009). The online analysis helps organizations to revise their e-marketing strategy as per the market and their research (Graham, Papatheodorou and Forsyth 2010). It allows assessing the effectiveness of the website of a business and how influential their advertising and marketing techniques are (Lurie 2014). There are numerous websites through which other websites can be assessed and analyzed (Hitt, Ireland and Hoskisson 2014). The web analysis and e-marketing / online assessment of