Book Report Kaffir Boy By Mark Mathabane Essay

For this assignment, we were required to read Kaffir Boy by Mark Mathabane. This book goes in depth about an African boy’s coming of age. It goes over a lot of what Mark has gone through and how he overcomes the cruel behavior of the apartheid system. He also describes the racism and stereotypes the black children dealt with. From this book out of the three parts, I decided to go over part two of the book, â€Å"Passport to Knowledge.† I picked this section because a few of the aspect in here interested me more such as the allure and harsh realities of gangs, classroom regulations, and parents disagreeing over the worth of formal education. By embracing education, he is able to rise out of despair and destitution and make something of himself. Summation In the begin of chapter twenty one, we learn Mark hated school because he was not too thrilled when his mom started dropping hints about starting school. In the environment where Mark grew up, education was not valued as much as survival, such as learning how to fight and steal. From a gang of boys, he believed school was a waste of time and wanted to be a part of their exciting life of surviving on their own by leaving their own homes to live in the junkyard. He was somehow attracted to their way of living such as searching for food and stealing things to gain money. He believed, their lifestyle was exciting, adventurous, and full of surprises. As soon as his grandma tells him they re getting ready for school, he triesShow MoreRelatedWhy Family Is Important For Success1282 Words   |  6 Pagesfostering success in people is in Mark Mathabane’s autobiography, Kaffir Boy. Johannes (now named Mark) was one of few black children lucky enough to be able to go to school in Apar theid South Africa, where this book takes place. When his mother told him he was going to go to school he replied, â€Å"I vowed never to go because it was a waste of time.† (Mathabane 123) After his first year in school he ends up at the top of his class. He eventually liked school and earned top marks every year. After several yearsRead MoreAnalysis Of Kaffir Boy : The True Story Of A Black Youth Essay1534 Words   |  7 Pageselite and lowered the social status of many black South Africans in the community. Various people also wrote about how the Europeans influenced inequality in South Africa through personal narratives. In, Kaffir Boy: The True Story of a Black Youth’s Coming of Age in Apartheid South Africa, Mark Mathabane illustrated Europe’s significant role during the apartheid regime from 1960 to 1978, and how it impacted his childhood negatively. Firstly, as a child born and raised in the ghetto of Alexandra, SouthRead More Biography of Oprah Winfrey Essay1130 Words   |  5 Pagesactress, was born on January 29, 1954, in Kosciusko, Mississippi .She was born to unwed, teenage parents. Her mother Vernita Lee was eighteen and a housemaid. Her father Vernon Winfrey was twenty and in the armed forces. Winfrey was named Orpah from the Book of Ruth in the Bible, but her name was later changed to Oprah because it was easier to pronounce. As a youth, Winfrey moved to Milwaukee to live with her mother. Her mothers lack of supervision enabled several male relatives and friends to sexuallyRead MoreThe Breaking Apart of South African Families2263 Words   |  9 Pagescreated. Passes existed for several decades before the Urban Areas Act of 1923 created the articulate policy for the pass system which would later be intensified under apartheid. The goal of these policies, as described in Mamphele Remphele’s in her book about the hostel system, was to bring the Africans into the urban areas to care for the needs of the white population, and then have them leave as soon as they were no longer needed or desired. Michael Savage wrote in his article for the journal African

Causes And Effect Of Obesity - 1071 Words

Obesity is known to produce a number of stress and inflammation responses in the body that lead to the activation of the inflammatory signalling molecules, Jun NH2-terminal kinase (JNK) and inhibitory kB kinase (IKK). Activation of these pathways plays a key part in the development of insulin resistance followed by progression to diabetes as they greatly affect inflammatory responses, insulin signalling, and lipid and glucose homeostatis (Nakamura et al. 2014). For example, activating the JNK pathway leads to serine phosphorylation of insulin receptor substrate (IRS) proteins which results in inhibited insulin signalling and thus insulin resistance. Double-stranded RNA-dependent protein kinase (PKR) has recently been shown to control the JNK and other major inflammatory pathways, to directly inhibit insulin signalling, to be activated by fatty acids as well as endoplasmic reticulum (ER) stress, and to be necessary for the activity of inflammasomes (Nakamura et al. 2010; Komiya et a l. 2010; Lu et al. 2012). Moreover, PKR has been found to be highly activated in obese people as well as mice with genetically and diet-induced obesity, especially in adipose and hepatic tissues (Boden et al. 2008; Nakamura et al. 2010; Carvalho-Filho et al. 2012). Finally, recent studies have found that PKR knockout obese mice were protected against both IR and obesity-triggered inflammation and that administration of PKR inhibitors reduced JNK activation, reduced inflammation in adiposeShow MoreRelatedCauses and Effects of Obesity823 Words   |  3 PagesObesity occurs in all countries and it is one of the gravest problems in modern society. Mankinds around the world are concerned about obesity. One of the chief causes is unhealthy diets. Obesity is also due to lack of exercise and lack of education and awareness. Therefore obesity has various effects include risk of suffering from a range of health conditions, large fiscal expenditure on medical insurance and lack of self-estee m. One of the chief causes is unhealthy diets. There are high-calorieRead MoreCauses and Effects of Obesity832 Words   |  3 PagesThe epidemic of obesity is a medical circumstance defined as excess weight in the form of fat which may impair health. (World Obesity Federation, 2012). Obesity can be calculated by BMI which is body mass index. Obesity means BMI greater than 30. (ibid). This essay will outline the causes and effects of obesity. Diet, lifestyle, toxic environment and the causes of obesity are physical, psychological and economic are impacts. One fundamental cause of obesity is diet. Adolescence is perfect exampleRead MoreThe Causes and Effects of Obesity686 Words   |  3 PagesCauses and Effects of Obesity Overview Obesity according to Birmingham and Treasure means there is an excess of adipose tissue (fat) in the body (195). Today, hardly a day goes without the mention of an obesity related issue in the news. In a way, obesity is increasingly becoming a national epidemic. As medical practitioners debate on whether or not obesity should be regarded a disease, policy makers are mulling over what course of action should be adopted so as to rein in the problem of obesityRead MoreCause And Effect Of Obesity1477 Words   |  6 Pages Cause and effect essay Ahmad Elham ENG 111/FH21 Sunithi Gnanadoss May 2, 2017 After World War II, when the baby Boomer generation emerged, USA economy increased and people started utilizing fast food without a diet plan, without caring about nutrition in their food and the calories they were consuming caused obesity. At the same time, transportation and technology revolutions which meant to bring ease in nation’s lives, brought laziness and obesity. Ultimately, many others callRead MoreObesity : Causes And Effects1090 Words   |  5 Pages Causes of Obesity Obesity refers to the condition of having an extra amount of body fat. Obesity is caused by eating too much and moving too little. When an individual’s amount of body fat becomes too high, they are at a greater risk of being affected with life changing diseases such as heart failure, hypertension, type II diabetes, cancer, gallbladder disease, osteoarthritis, and others. This shows that people should become more physically active and attempt to make healthierRead MoreObesity : Causes And Effects2292 Words   |  10 PagesObesity has been a topic of debate for decades. The prevalence of obesity in children in the United States has continued to rise, and there is still much debate on whether one thing or another causes obese effects. According to a Micro simulation analysis, one in three children in the US between ages 2 and 19 were obese between 2009 and 2010 (Kristensen et.al, 2014). Support has been shown that these numbers have only been increasing, as researchers have un covered more about how childhood obesityRead MoreObesity : Causes And Effects2476 Words   |  10 PagesWhen you think of the general health of America, what first comes to mind? Most would likely answer this question along the lines of our population being overweight. Obesity is one of the leading causes of death in the US with at least 30,000 people dying from this disease each year (Obesity Epidemic). Obesity symptoms often arise at an early age and can lead to an array of issues well beyond excessive weight gain, but who is to blame? Many critics attribute the explosion of the disease to theRead MoreThe Causes and Effects of Obesity Essay1390 Words   |  6 Pagesresult of cause and effect. For instance, if a match is struck; a flame ignites, if water is put on the flame; the flame is extinguished, if more fuel is added to the fire; the fire gets bigger. A major problem in our society today, the problem of obesity, results from cause and effect. While many factors are involved, the causes for obesity are ultimately from choices made by individuals. One of the causes for the continuing rise in obesity in the United States is because the cycle of obesity, thatRead MoreCauses And Effects Of Obesity In America870 Words   |  4 PagesThe Centers of Disease Control and Prevention defines obesity as having a BMI over 30 (CDC). In the year 2000, roughly 30 percent of 20 year olds in A merica were obese. By 2003 that number had risen to 32 percent. That is a small window of increase. From the 1970s to the early 2000s, the percent of obese Americans doubled. This means that in 1970, only 15 percent of Americans were obese, and in the thirty years following, obesity took a sharp rise. In 1960, 13 percent of Americans were obese. TheRead MoreCause and Effect Essay on Obesity962 Words   |  4 PagesTiffany Nali Period 3 May 20,2012 Cause and Effect Essay on Obesity Obesity is one of the main topics in America including one of the main reasons of death.-(begin with a subject) Detecting obesity is easy, but treating it can be very hard to do. Never have there have been so many teens and children not only overweight but obese. In some ways, it could be called the plague of the twenty- first century due to adolescents and teenagers indulging

Essay about Motivation - 1059 Words

Motivation is the desire to achieve the goal or reason why is making you do something it makes you feel like that to continue work to achieve your goal. Also to be successful in lifestyle you will need a good motivation to have the opportunity to survive. For example, some students have got motivation to complete their education. To put it simply motivation is knows as an interaction of the individual and the situation. Remember that the level of motivation varies between each individual and among individuals in different time. This essay will seek to critically examine to understand what motivation is as well as evaluate the three theories.†¦show more content†¦For example, if the worker is a poor person he will not satisfy his needs but still have the respect of social. Moreover, Maslows did not give important to the belief and I think that is more important than all the needs that mentioned in the hierarchy. However, this theory could be found in our lives always. The ERG theory based on work, but there is slight different. Alderfer has divided his needs to three groups of needs existence needs, relatedness needs and growth needs. The definition of needs Alderfer firstly, existence needs one of the necessary needs that are physiological and security needs such as, needs for food. Secondly, relatedness needs which is about the individual and the society in which they live. Finally but not least, growth needs include the human ability and self-realization. However, Alderfer theory has a different aspect with Maslows. That if a person failed to reach the top of that needs he have to return again to the basic needs. While Maslows theory has focused on seeking to achieve human need one at the same time. On the other hand, ERG believes that human could achieve more than one needs at the same time (Alerfer 1972, cited in Smith and Taylor 2007). Alderfer theory is in line with the needs of Maslows theory that the individualShow MoreRelatedMotivation : Motivation And Motivation1216 Words   |  5 PagesOverall, motivation is, â€Å"the general desire or willingness of someone to do something† (Oxford Dictionaries). For me, motivation plays a significant role in accomplishing goals, working harder, and being successful. Internal and external forces also have a powerful impact on my motivation. I discovered that my motivation stems from both internal and external forces equally. However, sometimes motivation is lacking when doing something unpleasant or undesirable, such as writing an essay. ThankfullyRead MoreMotivation : Motivation And Motivation1341 Words   |  6 PagesMotivation Motivation is, according to the text, â€Å"A set of energetic forces that originate within and outside an employee that initiates work-related effort and determines its direction, intensity and persistence.† (Colquitt) When one hears the word â€Å"motivation†, one automatically thinks of an individual’s reasoning behind a certain task or performance. In terms of job motivation, it is what pushes or encourages a person to not only perform the work tasks, but to also be successful in the positionRead MoreMotivation : Motivation And Motivation Essay1070 Words   |  5 Pages4) Motivation Motivation is an important concept in modern psychology. It is not possible to understand, explain or predict human behavior without some knowledge of motivation. Motivation is the effective methods that relate to an individual s intensity, route and determination of effort towards the achievement of goals. Motivation is the process of producing and maintaining goal-directed behavior. Motivation is a psychological process through which unsatisfied wants or needs leads to drivesRead MoreMotivation : Motivation And Motivation1048 Words   |  5 Pages Motivation to work Jesus Guzman Psych 301 One topic of I-O Psychology that I found most interesting is motivation to work. The exploration of what it takes to push someone forward to follow certain company standards or rules and fulfilling a responsibility of behaving a certain way to help it succeed. I specifically want to explore the relationship between rewards and motivation. A few studies caught my attention; one was an exploration of a relationship between money attitudes and Maslow’s hierarchyRead MoreMotivation : Motivation And Motivation2425 Words   |  10 PagesIntroduction Motivation is the number one driving force behind anything and everything an individual does each day. â€Å"Motivation is the desire to do the best possible job or to exert the maximum effort to perform an assigned task. Motivation energizes, directs, and sustains human behavior directed towards a goal.† (Honor, 2009). Motivation can determine the outcome of projects, goals, and can set limits on what an individual can obtain or what they believe they can obtain. Motivation often is theRead MoreMotivation, Motivation And Intrinsic Motivation951 Words   |  4 Pagesresearching on how motivation works in our brain, we cannot make a conclusion about the truth of the motivation in the past century. Luckily, Daniel Pink announces his latest results, â€Å"The Puzzle of Motivation†, on TED in 2009, which gives us a brand new idea about our motivation and how we could improve us by learning his method. In this essay, I will illustrates the main point of Daniel Pink, the ev idence given in his speech, also the benefits I get from his idea which increase my self-motivation and helpsRead MoreMotivation Theory : Motivation And Motivation846 Words   |  4 PagesProfessor Jones Psychology April 28 2016 Motivation Theories Having motivation to do something is very important. Motivation plays a huge roll in everyone’s life, even If someone has very little motivation. There are several types of motivation such as Instinct and drive motivation. These two motivations are quite similar, but different at the same time. I will compare and contrast both of these types of motivation and what I think about them. These motivations are very important to your life and canRead MoreMotivation, Motivation And Intrinsic Motivation1629 Words   |  7 PagesIntroduction There are certain theories that works in the business organization at both practical and theoretical levels and one of such theories is motivation. The term motivation has been defined, discussed and has been dealt with a number of times as in accordance with the changing dynamics of the business organizations. Richard M. Ryan and Edward L. Deci defines a person to be motivated if, a person is moved to do something. (2000). Thereby it simply means that the one who is not energized orRead MoreMotivation Theories Of Motivation And Motivation Essay1020 Words   |  5 Pages Overview of Presentation What is motivation? Cognitive theories of Motivation Forms of Motivation Motivation Theories Profile of Motivational Problems How to Motivate Students What is Motivation? Many different theorists have tried to define what is meant by motiviation. Urdan and Schoenfelder (2006) defined Motivation as follows: â€Å"Motivation is a complex part of human psychology and behavior that influences how individuals choose to invest their time, how much energy they exert in any givenRead MoreMotivation Theories And Motivation Of Employee Motivation Essay1517 Words   |  7 Pagescontrol and some that are not. Employee motivation is something that can directly affect an organizations production. It is no secret that un-motivated employees equates to un-productive workers, but how can we combat this? In order to better understand this concept we will look at the definition of employee motivation, some of the motivation theories and some motivation techniques that could be useful in our organizations. What is employee motivation? Motivation is a word used quite often in many different

Market Research and Its Use in a Marketing Plan Samples for Student

Questions: 1.Who Are The Competition For Your Favourite Product? 2.SWOT Analysis and Its Use In The Marketing Plan? Answers: Introducation: Marketing is a very complicated task and it has to go through various steps. The production of a market product and its following packaging and branding needs to be done very swiftly so that the marketing can be done properly. The first step for branding a product is to make a proper market research. Marketing research is seen as a basis on which the entire marketing program depends on (Malhotra, Birks Wills, 2013). The steps of a marketing research are to prepare a brief research design. The research design should be based on a thorough overview of the current marketing positions. The importance of the primary and secondary data should be understood. The secondary data should be based on the sales records and the customer profiles. The responsibility of the marketing research should be given to a specialist company who will carry it out. Market Research and its use in a Marketing Plan Marketing plan is something that is needed to be done according to the outcomes of the marketing research process (Westwood, 2016). A marketing plan is something where proper strategies have to be fixed so that the proper strategies and tactics can be employed for a positive outcome in the business. A marketing plan has to be focused on the time period of the next 12 months. Suppose a famous automobile company like Volkswagen group of companies that is located in Wolfsburg, Germany must make some good marketing strategies that can attract the entire European markets as well as the world markets. It is very important to capture the market by competing with the other famous companies like Mercedes, Toyota, Audi and others. They should assess the strategies of the other companies and make theirs to sustain their markets. Competition for the Favorite market In this part the topic of discussion is the comparison between the favorite product and its competitor. According to the requirements, the favorite product has been chosen as the Apple iPhone 7. The competitor of the product is the Samsung Galaxy s7 phone. The competition market in the sphere of electronics market is immense (Mayer, Melitz Ottaviano, 2014). All the companies are recruiting its best resources to capture the market and adopting the best strategies. The external factors that impacts on the market may be considered as the tactics and strategies applied by them. The different strategies have to be assessed by the favorite product companies (Glowik, 2016). In this scenario, the favorite product is the Apple iPhone 7. The most recent brand in the smart phone industry by Apple company is the iPhone 7. Their competitor in the market is the Samsung Galaxy s7 which is also a new launched product in the market. Apple is a much reputed company famous for their iPhones and iPads. These are very popular products to the upper class families. The main aspect is that the cost of these products is very high and have particular customer base. Samsung is trying to capture the market of Apple lovers. It is a known fact that these two products are run by two software platforms-iOS and Android (Liu et al., 2013). The iOS software does not support many applications though it is a symbol of pride and status. On the other hand, Android software supports most of the applications so it can attract young generation members. The favorite product Iphone 7 must adopt some strategies so that they can produce some cost effective products. These cost effective products will be able to attract the middle class families and it would make their brand more popular than their competitor product. PESTEL analysis and the ways it affect the new products PETSEL analysis is a very effective way of assessing the marketing strategies of an organization (Jurevicius, 2013). The PESTEL analysis somewhat helps this process by analyzing the different aspects in the marketing criteria. The aspects include the political, economical, social, technological, environmental and legal issues. They are very useful collectively to draw out the proper marketing tactics to launch a product. The company chosen here is Vodafone which is a leading telecommunication industry. The latest example of the Vodafone products is the Vodafone Smart powered by 528 MHz Qualcomm MSM7225 processor. Vodafone is a reputed telecommunication industry spread in the entire world. The countries in which they are doing their business must support their endeavors. If a country is politically unstable, it would be very problematic to do a proper marketing, Political unrest would hinder Vodafone to market their products and this is why they should choose countries, which are politically stable. The economic aspects do not affect the business directly but it affects the business on a bigger level by affecting the goods, services and the financial state of the business. It also conforms to the ideas of customer demands and taxes (Bodie, 2013). Vodafone must assess their economical strengths and be able to manage the losses when it comes to count. They should always try to keep up a good economical stability in their business profits. The social factors include the introduction of the social media in the lives of people and the marketing analysis. Social marketing has become a part and parcel in the peoples lives. The society is changing and the marketers have to keep updated with the changing scenario. They should introduce new plans that would attract the new customers and prove to be benefit for them. They should cater to the needs of the societal progress. The recent technology has to be used in manufacturing the products and the infrastructure of the organization. They must provide the customers with a better network and sufficient data speed so that it would keep the customers satisfied always. The environmental factors have to be analyzed before the launching of the product like the customer health, climate change, physical condition of the earth and others. Vodafone should also present their product benefits to help the needs of the customers. These things are very important for the growth of Vodafone. The legal factors include following the law and not violating it at any cost. They must follow the legal guidelines of the countries to keep their reputation alive. SWOT analysis and its use in the marketing plan It is observed that SWOT analysis is one of the significant strategic marketing tools that help the organization to identify the internal as well as external forces that have strong impact on the business. The strength gives the confidence regarding the factors, which the firm has the right as well as which it could capitalize on. Likewise, Agarwal, Grassl and Pahl (2012) mentioned that weakness demonstrates the weak areas within the company, where the management needs to work on. Similarly, opportunities are referred to the strategic options available to the company to develop the business and gain customer base. The last aspect of SWOT analysis is the threat that determines the major threats for the organizations, which could be both internal and external. The SWOT analysis is effective when the organizations need to develop a new strategy or expand in a new market. Before implementing the strategies, it could focus on its internal capabilities and external opportunities. Based on the analysis, the company could further modify the strategies. The significance of SWOT analysis has been discussed in the following with an example of its application used by KFC. The latest example that KFC has produced is the Chili Chizza. Strength v KFC is worlds second largest fast food chain with more than 18,000 outlets in 120 nations around the world (Nehir Simsek, 2012) v It is the subsidiary of Yum. This brand owns Pizza Hut and Taco Bell. v Increasing range of products help KFC to gain popularity in the global environment Weaknesses v The consumption of unhealthy fats as well as unhygienic ingredients are creating negative impact in the fast food sector, where KFC is not an exception v Franchisees management is one of the critical issues in the operation of fast food chain. In addition, because of the conflicting operational problems between KFC as well as its franchisees, several outlets of KFC closed the operation in the developed nation like Singapore and Malaysia (Ye, 2012) Opportunities v It is identified that emerging economy in the global environment as well as their changing life style could result into more outing with the families, which remains as the significant opportunity for KFC. Moreover, KFC recently got into the vegetarian categories but competitors like McDonalds has become a major player in the category. Therefore, specializing into Veg items, the company could make difference in its overall business growth (Mylonakis Evripiotis, 2016). Threats v Due to increasing health awareness of government and NGOs and awareness campaign, people are becoming more concerned about what to consume or what to avoid, which is affecting the overall business of fast food sector. Table 1: SWOT analysis of KFC (Source: Nehir Simsek, 2012) Segmentation, targeting and positioning in marketing (STP) The organizations market growth depends on how it treats the market, which how the company deals with the customers. Thus, as the advanced marketing strategy, the company categorizes the market based on the demography, psychographic as well as geography. Therefore, to understand the application of segmentation and its impact, the example of beverage company Coca Cola has been discussed in the following. Demography- Coca Cola significantly focuses on people whose age falls under the category of 15 to 25 years (Karnani, 2014). It significantly targets the both male and female as the beverage items are purchased by both male and female. In addition, the company also focuses on the income while designing the beverage items. For example, the people who have low level of income prefer to buy the returnable glass bottle, whereas people with high income prefer can. Thus, Coca Cola design its products based on the average income of the people in the market and their age. The latest product launched by Coca Cola is the Aquarius mineral water. Figure 1: Demographic Segmentation (Source: Karnani, 2014) Psychographic- As consumer buying behavior has strong impact on the organizational operation, the design of products and service should be based on the buying behavior of the consumers. However, people who are brand conscious may not drink beverage items of less know brands. Therefore, Coca Cola focuses on the market that has increasing percentage of education to convey its brand message. Geographic segmentation- The beverage items of Coca Cola is based on climate, population and locality. As put forward by Barkay (2013), Coca Cola sells its products based on the country and region. However, it varies in accordance to the taste and income level. For example, the third world nations are given low quality and taste. As people most prefer cold beverage items, the main idea of Coca Cola is to serve the items cold. Therefore, it focuses on the hot areas of the world such as UAE and other Asian nations. Target customers- The target customers of Coca Cola is youths and adult. The brand mainly focuses on high school students and college goers who prefer to hang out in the pub and restaurants. Positioning- In order to position the brand, Coka Cola mainly focus on the markets that have highest population such as downturn of the cities, Tier I and Tier II cities. However, due to the increasing popularity of brand, Coca Cola even got into the small cities (Singh, 2013). New product/services launch or brand management It is not certain that launch of every product will bring success to the company. Many organizations are there in the global environments that have experienced the product failure in their long-term operation in the market. Product Failure of Nokia-Lumia Even though, Nokia has gained a tremendous popularity in the global environment due to cell phone, in the recent time the operation of Nokia has largely been affected due to the strong market presence of Samsung. Samsung introduced its Smartphone in 2009 collaborating with the Google and it gained a tremendous popularity as people have shifted their focus from low cost cell phone to innovative Smartphone (Kolk Rungi, 2013). However, Nokia took many years to launch its Lumia collaborating with Microsoft and people were already aware of Microsoft Windows software (Karnani, 2014). Therefore, the product did not gain popularity as the customers were looking for innovative software like android instead of used software. The latest product launched by Nokia Lumia is the Microsoft Lumia 550 powered by Windows 10 version software. Kindle-Amazon Undoubtedly, Amazons Kindle has gained an excellent success in the market. Nearly, Amazon sold 17.5 billion of Kindle devices in the last year (Soler et al., 2012). First time in history, e-book lovers have received that worth their money and time. Excellent features of Kindle helps users to read any book and stories. These user-friendly devices help the buyers carry the devices wherever they go. References Agarwal, R., Grassl, W. Pahl, J., (2012). Meta-SWOT: introducing a new strategic planning tool.Journal of Business Strategy,33(2), pp.12-21. Barkay, T., (2013). When business and community meet: a case study of Coca-Cola.Critical Sociology,39(2), pp.277-293. Bodie, Z. (2013).Investments. McGraw-Hill. Glowik, M. (2016).Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi. Walter de Gruyter GmbH Co KG. Jurevicius, O. (2013). PEST PESTEL Analysis.Strategic Management Insight,13, 2013. Karnani, A., (2014). Corporate social responsibility does not avert the tragedy of the commons. Case study: Coca-Cola India.Economics, Management, and Financial Markets,9(3), pp.11-23. Kolk, A. Rungi, M., (2013). Total exploitation orientation in capability development: the cross-case of Google, Ericsson, Microsoft and Nokia.Research in Economics and Business: Central and Eastern Europe,4(2). Liu, Y., Li, F., Guo, L., Shen, B., Chen, S. (2013, March). A comparative study of android and iOS for accessing internet streaming services. InInternational Conference on Passive and Active Network Measurement(pp. 104-114). Springer Berlin Heidelberg. Malhotra, N. K., Birks, D. F., Wills, P. (2013).Essentials of marketing research. Pearson. Mayer, T., Melitz, M. J., Ottaviano, G. I. (2014). Market size, competition, and the product mix of exporters.The American Economic Review,104(2), 495-536. Mylonakis, J. Evripiotis, M., (2016). Towards an assessment of globalization and localization of western east-food chains in china: the case of kfc.European Journal of Business and Innovation Research,4(3), pp.17-28. Nehir El, S. Simsek, S., (2012). Food technological applications for optimal nutrition: an overview of opportunities for the food industry.Comprehensive Reviews in Food Science and Food Safety,11(1), pp.2-12. Singh, D., (2013). The brand personality component of brand goodwill: some antecedents and consequences.Brand equity advertising: Advertising's role in building strong brands, p.83. Soler, L.S., Kok, K., Camara, G. Veldkamp, A., (2012). Using fuzzy cognitive maps to describe current system dynamics and develop land cover scenarios: a case study in the Brazilian Amazon.Journal of Land Use Science,7(2), pp.149-175. Westwood, J. (2016).How to write a marketing plan. Kogan Page Publishers. Ye, S., (2012). The impact of destination personality dimensions on destination brand awareness and attractiveness: Australia as a case study.Turizam: znanstveno-stru?ni ?asopis,60(4), pp.397-409.