John Locke Two Treatises Of Government Philosophy Essay

John Locke Two Treatises Of Government Philosophy Essay The simple will attempt to survey the cogency of the legitimizations for state power set forward by John Locke in his Two Treatises of Government. Essentially the subsequent Treaty stresses on the between connection of property and development of Government. Locke has given a blended origination of property all through his the two settlements. In his implicit agreement hypothesis Locke made property rights key to the arrangement and improvement of common society and law based administration. Lockes contention depended on the normal law and where common law missed the mark he depended on the Christianity. Locke accepted that laws must be genuine on the off chance that they are to advance the benefit of everyone and that individuals will as a gathering make the best decision. As indicated by Locke the explanation behind individuals to go under the legislative control was basically to ensure their property. John Locke in his Two Treatises of Government has not given any away from of property and rather given a two sided connotation which alludes to a financial right and a nature of being. Teacher Reno, B Jeffreyâ [2]â pointed out that Locke offers two uncovering articulations with respect to the idea of property. In the First Treatise, he notes, Adams property in the animals was established upon the correct he needed to utilize those things that were essential or valuable to his beingâ [3]â . In the Second Treatise, Locke says that property is to be utilized to the best bit of leeway of life and convenienceâ [4]â . It is noteworthy that in the primary explanation Locke draws a qualification between property as vital or valuable though in the subsequent he makes a joining between property existing forever and comfort. Life and accommodation are not rival objectives with the end goal that one decides to propel either. Or maybe, reverberating the exact translation of the Law of Natur e, one looks for conservation consistently and comfort when it is accessible. It is, nonetheless, conceivable to separate between merchandise that serve the upside of life itselfnecessitiesand products that serve the benefit of conveniencethe valuable. The requirement for property to fit such expansive attributes assists with comprehending Lockes unusual method of clarifying its starting point and reason. Locke in his Second Treatises contends that property rights are advocated in light of the fact that people reserve a privilege to their safeguarding and therefore reserve an option to meat and drink and such things that Nature bears for their subsistence. [5] Locke further declares in Section 27 that everyman has a property in his own person[and that]the work of his body and crafted by his hands are appropriately his. As indicated by Locke, when an individual expels something from the condition of nature, he has blended his work in with it, and joined to it something that is his own, and in this manner makes it his property. Since work is the verifiable property of the worker, Locke accepts that no man yet he can reserve an option to what [his labour] is once joined to. Subside Laslettâ [6]â noted that this well known section, which nearly negates Lockes first rule that men have a place with God, not themselves, along with the general case that tis Labor for sure that put the d istinction of significant worth on everythingâ [7]â are maybe the most persuasive articulations he at any point made. In this area we locate another component work to his property hypothesis. What follows from this segment is that a people work and its item are indistinguishable, and subsequently responsibility for can be made sure about just by claiming the other. Consequently, if an individual is to claim his body and in this way its work, he should likewise possess what he gets his work together with specifically, the result of his work. Herman T Tavaniâ [8]â explains that Locke After giving a contention to what is required in the only allotment of the different sorts of articles that live in the hall, for example, oak seeds and apples, Locke continues to clarify how one can legitimately fitting segments of the house itself. He states: As much land as a man works, plants, improves, develops, and can utilize the result of, so much is his property. He by his work does, in a man ner of speaking, wall it in from the commonâ [9]â . Obviously, Locke doesn't accept that ones option to fitting items or to encase an area of the regular is outright i.e., without capabilities. For instance, he forces certain conditions and limitations as a feature of his legitimization for apportionment. One such limitation is some of the time portrayed as the no-squander condition. As per Locke, one may take from the center just as much as possible utilize to the upside of life before it spoilsâ [10]â . John Willinksyâ [11]â notes that Locke fabricated his contention in the interest of extensive contrasts in the property possessions among individuals in two different ways: first, by giving due weight to the gainful estimation of work, and afterward by taking into account the authority of larger part agree to set up elective monetary courses of action. However it is imperative to take note of that in what follows, Locke keeps the aggregate standard of a world held in like manner in offset with thoughts of private property. It was clear from the Lockes implicit agreement that the thought of work is integral to his property hypothesis. In any case, in Chapter V of Second Treatise show that few conditions should be considered in legitimizing property rights. [12] Locke had demanded that at whatever point something is appropriated from the house, enough and as great ought to be left for other people who likewise wish to fitting. Subsequently, Locke never expected that the negligible blending of ones work with something comprises an adequate condition for a people option to guarantee responsibility for thing.â [13]â Dwindle Laslettâ [14]â has called attention to that Lockes record of the source of property can't be expected to cover all significance of the word. For it isn't characterized as material belongings, nor in units of the comforts or necessities of life yet significantly more for the most part as Lives, Liberties and Estates, which I call by the general name, Property [15] Laslett further contends that for property to Locke appears to represent rights in their solid structure, or maybe rather to give unmistakable subject of a people powers and attitudes.â [16]â Lockes First Treatises establishes framework on the idea of property in Section 86 as the correct Adams needed to utilize those things that were fundamental or helpful to his being. In the Second Treatises in Section 26 Locke utilized the thought to the best favorable position of life and accommodation. Educator Renoâ [17]â noted that in the main articulation Locke draws a qualification between property as fundamental or helpful while in the subsequent he makes a relationship between property existing forever and accommodation. Life and comfort are not rival objectives with the end goal that one decides to propel either. Or maybe, resounding the experimental translation of the Law of Nature, one looks for safeguarding consistently and comfort when it is accessible. It is, be that as it may, conceivable to separate between merchandise that serve the benefit of life itself-necessities-and products that serve the upside of conveniencethe helpful. What follows from the plain perusing of Section 86 of Second Treatises is that property, both in the thin and in the all-encompassing sense, is deficiently secured and insufficiently controlled in the condition of nature and this is the basic burden which initiates men to go into Society to make one People, one Body Politick under one Supreme Government.. by setting up a Judge on Earth with Authority to decide all Controversies.â [18]â Lockes hypothesis of joining Men under one Society depended on assent as it was in the event of obtaining of property. Evaluates like Ashcraft, Dunn and numerous others contended that in reality the explanation depended on resourcefulness and power as opposed to assent. Locke accepts that it is assent alone that makes common society and such society requires political rights and obligations. [19] The political force that Locke alludes to is the ability to make law for that society however it should all be to benefit society.â [20]â It very well may be contended that legislatures were initially founded forcibly with no understanding, anyway Locke expressly says that he should give an option in contrast to the view that all administrations on the planet is the result of power and brutality. He concedes that a few governments are organized forcibly and viciousness however on the off chance that that were the main type of government he would deny the qualification among real and ill-conceived governments. As indicated by Locke a genuine government is established by the assent of the individuals being governed.â [21]â Grantâ [22]â says that the foundation of government is a two-advance methodology. All inclusive agree is important to shape a political network and agree to join a network once given is official and can't be pulled back. She proceeds to ask who rules and the appropriate response is dictated by greater part rule. All inclusive agree is required to set up the political network and dominant part agree to the appropriate response who is to decide that community.â [23]â Radcliffeâ [24]â says that David Hume cleansed Lockes induction by dismissing every heavenly ground for philosophical standards. He put aside Lockes thought of philosophical reason for his perspectives and depended exclusively on proof that sense experience gives. He approached whether history gives any premise to imagining that political force achieves authenticity through a social contract. [25] Hume presumed that history doesn't give any premise to feeling that political force emerged through the implicit agreement. Radcliffe further shows that Hume revealed another shortcoming in Lockes social hypothesis. The hypothesis bases the ethical commitment to comply with common government on the shared agree and guarantee to be represented. Anyway the agreement doesn't offer any reason for the ethical commitment to keep such promise.â [26]â The political commitment of compliance is on the sa

Land and property Develeopment Diary of the 'credit crunch' Essay

Land and property Develeopment Diary of the 'credit crunch' - Essay Example Subsequently the lessening flexibly of capital is additionally exhausted as it opens up for sure fire government utilization. There can be a credit crunch due to freeze disintermediation. Frenzy disintermediation is the dumping (quick offer) of protections, products, and different resources in a scramble over ownership of the restricted flexibly of cash (money). Portfolio administrators were telling speculators, and one another, that being out on the long finish of the yield bend was the best fence against a downturn on the planet economy. It took just 48 hours in reality homeroom for them to adapt in an unexpected way. There can be a credit crunch in view of a sudden spike in demand for the money. This source is really equivalent to that of the main distinction being that there is alarm liquidation of monetary resources in a single money, in return for money in another cash. This occurred in October 1998 as the yen rose in an incentive from Yen 131/dollar to Yen 111/dollar in under two days (Oct. 7-8). The dollar had become less alluring comparative with the yen: the Fed cut the markdown rate, speculative stock investments loosened up short yen positions, and Japanese banks and other money related establishments dumped dollar protections since they required the capital at home (particularly after the Nikkei 225 plunged underneath 13,000). Getting in yen at incredibly low inte... Getting in yen at incredibly low loan fees was viewed as a free lunch. At that point one day the free lunch vanished. Tiger Management, a flexible investments which had been acquiring in yen to purchase dollar resources, endured lost nearly $2 billion on Oct. 7 because of the flood in the Japanese yen against the U.S. dollar. That was around 9 percent of the store's worth. Credit crunches used to bank wonders only. No more. During the 1980s and 1990s in the past illiquid resources turned out to be progressively attractive or tradable. They not, at this point simply sit on the benefit side of some bank's accounting report. Securitization is the procedure by which an assortment of receivables is assembled in a bundle, and afterward bonds are given against the bundle. The bundle might be an assortment (or arrangement) of Mastercard receivables, or vehicle rent installments, or business home loans, or some comparative kind of advantage which gives backing. Installments made to the proprietor of the bundled resources are then passed along, to a limited extent, as intrigue and head to the bondholders. The securities (which may have different peculiar and magnificent names, for example, CMOs- - collateralized contract commitments) exchange an optional market, so the entire procedure has turned reasonably illiquid things (the first charge card installments, or whatever) into tradable protections. The expression disintermediation is additionally utilized, implying that banks (or other money related middle people) are not, at this point the immediate loan specialists, yet rather security buyers become the immediate moneylenders. Reimbursement to the bond speculators relies upon the great credit of those creation installments into the benefit pool (of business contracts, or whatever), with the goal that the intrigue installments on the bonds mirror a credit spread over a few

What Is An Autobiographical Essay?

What Is An Autobiographical Essay?One question often asked by students when they begin writing essays for their course on the history of ideas and theory, is 'What is an autobiographical essay?' Often this question is posed with an assumption that the student is writing a reflection on one's own life. However, it is often difficult to think about your own life as being written in a narrative.An autobiographical essay is a narrative of one's life that includes biographical information from all aspects of the writer's life, especially the personal biographical information of the writer. For example, when writing about a family member, that person's names, birth date, and death date may be included. Other forms of biographical information, such as photographs, videos, diaries, or other types of archival materials are also included. As the writer talks about how the personal information in his or her life changes as the biographical information changes throughout the course of the writer 's life, this is what is known as the 'subject' of the essay.This is different from the 'commentary' (what some students call 'analysis') which is a reflection on life, and in which the writer will base a judgment about a particular aspect of life. This type of essay is usually written by people who have been actively thinking about the current events and themes that are featured in the book of life. It is also sometimes written by an academic who is looking at life through a historical perspective.As stated, each of the four forms of biographical material in the subject of the essay, but there are also others. There are frequently times that the subject can be any type of writing, including text, images, videos, diaries, audio recordings, photographs, novels, essays, poems, play scripts, essays about the spoken word, memos, documents, and much more. The only limits on the subject of the essay are the boundaries of the essay itself.Because the subject is whatever the writer chooses, he or she will be expected to choose the most relevant biographical information, and any other topics or points of view that are relevant to the topic that is being discussed. This means that the writer must look at the story from every possible angle and look at each element of the writing from all possible perspectives. In addition, a professional writer has the tools to do so that make it easy to get the most out of the subjects that are being described in the essay.The best place to find good essay samples is online. That is because writing essays for a course like this requires that the writer's writing skills are exceptional, especially if the essay is to be published as a book. Many teachers who have written about the history of ideas and theory know how difficult it is to find good writing samples, or even first drafts, because students tend to send in their original works without editing, and then these essays are sent back to them for further revision.Online resources tha t offer samples make it easy for anyone who has the ability to use the Internet to find good essay samples that are used by writers who are experts in their field. These resources provide information about how the writer can access the sample documents, and the quality of the essay is determined by how the writer uses the samples. Some resources even offer different programs that the writer can take advantage of to make the finished work even better.So, while writing essays for history of ideas and theory, you will find that it is important to look for the best possible essays samples. These samples include those that are researched and edited by experts in the field, and they should be taken as examples of the best type of essay. At the same time, they should be used as resources for the writer in writing his or her own essay, which is exactly what the essays sample is supposed to be.

Book Report Kaffir Boy By Mark Mathabane Essay

For this assignment, we were required to read Kaffir Boy by Mark Mathabane. This book goes in depth about an African boy’s coming of age. It goes over a lot of what Mark has gone through and how he overcomes the cruel behavior of the apartheid system. He also describes the racism and stereotypes the black children dealt with. From this book out of the three parts, I decided to go over part two of the book, â€Å"Passport to Knowledge.† I picked this section because a few of the aspect in here interested me more such as the allure and harsh realities of gangs, classroom regulations, and parents disagreeing over the worth of formal education. By embracing education, he is able to rise out of despair and destitution and make something of himself. Summation In the begin of chapter twenty one, we learn Mark hated school because he was not too thrilled when his mom started dropping hints about starting school. In the environment where Mark grew up, education was not valued as much as survival, such as learning how to fight and steal. From a gang of boys, he believed school was a waste of time and wanted to be a part of their exciting life of surviving on their own by leaving their own homes to live in the junkyard. He was somehow attracted to their way of living such as searching for food and stealing things to gain money. He believed, their lifestyle was exciting, adventurous, and full of surprises. As soon as his grandma tells him they re getting ready for school, he triesShow MoreRelatedWhy Family Is Important For Success1282 Words   |  6 Pagesfostering success in people is in Mark Mathabane’s autobiography, Kaffir Boy. Johannes (now named Mark) was one of few black children lucky enough to be able to go to school in Apar theid South Africa, where this book takes place. When his mother told him he was going to go to school he replied, â€Å"I vowed never to go because it was a waste of time.† (Mathabane 123) After his first year in school he ends up at the top of his class. He eventually liked school and earned top marks every year. After several yearsRead MoreAnalysis Of Kaffir Boy : The True Story Of A Black Youth Essay1534 Words   |  7 Pageselite and lowered the social status of many black South Africans in the community. Various people also wrote about how the Europeans influenced inequality in South Africa through personal narratives. In, Kaffir Boy: The True Story of a Black Youth’s Coming of Age in Apartheid South Africa, Mark Mathabane illustrated Europe’s significant role during the apartheid regime from 1960 to 1978, and how it impacted his childhood negatively. Firstly, as a child born and raised in the ghetto of Alexandra, SouthRead More Biography of Oprah Winfrey Essay1130 Words   |  5 Pagesactress, was born on January 29, 1954, in Kosciusko, Mississippi .She was born to unwed, teenage parents. Her mother Vernita Lee was eighteen and a housemaid. Her father Vernon Winfrey was twenty and in the armed forces. Winfrey was named Orpah from the Book of Ruth in the Bible, but her name was later changed to Oprah because it was easier to pronounce. As a youth, Winfrey moved to Milwaukee to live with her mother. Her mothers lack of supervision enabled several male relatives and friends to sexuallyRead MoreThe Breaking Apart of South African Families2263 Words   |  9 Pagescreated. Passes existed for several decades before the Urban Areas Act of 1923 created the articulate policy for the pass system which would later be intensified under apartheid. The goal of these policies, as described in Mamphele Remphele’s in her book about the hostel system, was to bring the Africans into the urban areas to care for the needs of the white population, and then have them leave as soon as they were no longer needed or desired. Michael Savage wrote in his article for the journal African

Causes And Effect Of Obesity - 1071 Words

Obesity is known to produce a number of stress and inflammation responses in the body that lead to the activation of the inflammatory signalling molecules, Jun NH2-terminal kinase (JNK) and inhibitory kB kinase (IKK). Activation of these pathways plays a key part in the development of insulin resistance followed by progression to diabetes as they greatly affect inflammatory responses, insulin signalling, and lipid and glucose homeostatis (Nakamura et al. 2014). For example, activating the JNK pathway leads to serine phosphorylation of insulin receptor substrate (IRS) proteins which results in inhibited insulin signalling and thus insulin resistance. Double-stranded RNA-dependent protein kinase (PKR) has recently been shown to control the JNK and other major inflammatory pathways, to directly inhibit insulin signalling, to be activated by fatty acids as well as endoplasmic reticulum (ER) stress, and to be necessary for the activity of inflammasomes (Nakamura et al. 2010; Komiya et a l. 2010; Lu et al. 2012). Moreover, PKR has been found to be highly activated in obese people as well as mice with genetically and diet-induced obesity, especially in adipose and hepatic tissues (Boden et al. 2008; Nakamura et al. 2010; Carvalho-Filho et al. 2012). Finally, recent studies have found that PKR knockout obese mice were protected against both IR and obesity-triggered inflammation and that administration of PKR inhibitors reduced JNK activation, reduced inflammation in adiposeShow MoreRelatedCauses and Effects of Obesity823 Words   |  3 PagesObesity occurs in all countries and it is one of the gravest problems in modern society. 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Essay about Motivation - 1059 Words

Motivation is the desire to achieve the goal or reason why is making you do something it makes you feel like that to continue work to achieve your goal. Also to be successful in lifestyle you will need a good motivation to have the opportunity to survive. For example, some students have got motivation to complete their education. To put it simply motivation is knows as an interaction of the individual and the situation. Remember that the level of motivation varies between each individual and among individuals in different time. This essay will seek to critically examine to understand what motivation is as well as evaluate the three theories.†¦show more content†¦For example, if the worker is a poor person he will not satisfy his needs but still have the respect of social. Moreover, Maslows did not give important to the belief and I think that is more important than all the needs that mentioned in the hierarchy. However, this theory could be found in our lives always. The ERG theory based on work, but there is slight different. Alderfer has divided his needs to three groups of needs existence needs, relatedness needs and growth needs. The definition of needs Alderfer firstly, existence needs one of the necessary needs that are physiological and security needs such as, needs for food. Secondly, relatedness needs which is about the individual and the society in which they live. Finally but not least, growth needs include the human ability and self-realization. However, Alderfer theory has a different aspect with Maslows. That if a person failed to reach the top of that needs he have to return again to the basic needs. While Maslows theory has focused on seeking to achieve human need one at the same time. On the other hand, ERG believes that human could achieve more than one needs at the same time (Alerfer 1972, cited in Smith and Taylor 2007). 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Market Research and Its Use in a Marketing Plan Samples for Student

Questions: 1.Who Are The Competition For Your Favourite Product? 2.SWOT Analysis and Its Use In The Marketing Plan? Answers: Introducation: Marketing is a very complicated task and it has to go through various steps. The production of a market product and its following packaging and branding needs to be done very swiftly so that the marketing can be done properly. The first step for branding a product is to make a proper market research. Marketing research is seen as a basis on which the entire marketing program depends on (Malhotra, Birks Wills, 2013). The steps of a marketing research are to prepare a brief research design. The research design should be based on a thorough overview of the current marketing positions. The importance of the primary and secondary data should be understood. The secondary data should be based on the sales records and the customer profiles. The responsibility of the marketing research should be given to a specialist company who will carry it out. Market Research and its use in a Marketing Plan Marketing plan is something that is needed to be done according to the outcomes of the marketing research process (Westwood, 2016). A marketing plan is something where proper strategies have to be fixed so that the proper strategies and tactics can be employed for a positive outcome in the business. A marketing plan has to be focused on the time period of the next 12 months. Suppose a famous automobile company like Volkswagen group of companies that is located in Wolfsburg, Germany must make some good marketing strategies that can attract the entire European markets as well as the world markets. It is very important to capture the market by competing with the other famous companies like Mercedes, Toyota, Audi and others. They should assess the strategies of the other companies and make theirs to sustain their markets. Competition for the Favorite market In this part the topic of discussion is the comparison between the favorite product and its competitor. According to the requirements, the favorite product has been chosen as the Apple iPhone 7. The competitor of the product is the Samsung Galaxy s7 phone. The competition market in the sphere of electronics market is immense (Mayer, Melitz Ottaviano, 2014). All the companies are recruiting its best resources to capture the market and adopting the best strategies. The external factors that impacts on the market may be considered as the tactics and strategies applied by them. The different strategies have to be assessed by the favorite product companies (Glowik, 2016). In this scenario, the favorite product is the Apple iPhone 7. The most recent brand in the smart phone industry by Apple company is the iPhone 7. Their competitor in the market is the Samsung Galaxy s7 which is also a new launched product in the market. Apple is a much reputed company famous for their iPhones and iPads. These are very popular products to the upper class families. The main aspect is that the cost of these products is very high and have particular customer base. Samsung is trying to capture the market of Apple lovers. It is a known fact that these two products are run by two software platforms-iOS and Android (Liu et al., 2013). The iOS software does not support many applications though it is a symbol of pride and status. On the other hand, Android software supports most of the applications so it can attract young generation members. The favorite product Iphone 7 must adopt some strategies so that they can produce some cost effective products. These cost effective products will be able to attract the middle class families and it would make their brand more popular than their competitor product. PESTEL analysis and the ways it affect the new products PETSEL analysis is a very effective way of assessing the marketing strategies of an organization (Jurevicius, 2013). The PESTEL analysis somewhat helps this process by analyzing the different aspects in the marketing criteria. The aspects include the political, economical, social, technological, environmental and legal issues. They are very useful collectively to draw out the proper marketing tactics to launch a product. The company chosen here is Vodafone which is a leading telecommunication industry. The latest example of the Vodafone products is the Vodafone Smart powered by 528 MHz Qualcomm MSM7225 processor. Vodafone is a reputed telecommunication industry spread in the entire world. The countries in which they are doing their business must support their endeavors. If a country is politically unstable, it would be very problematic to do a proper marketing, Political unrest would hinder Vodafone to market their products and this is why they should choose countries, which are politically stable. The economic aspects do not affect the business directly but it affects the business on a bigger level by affecting the goods, services and the financial state of the business. It also conforms to the ideas of customer demands and taxes (Bodie, 2013). Vodafone must assess their economical strengths and be able to manage the losses when it comes to count. They should always try to keep up a good economical stability in their business profits. The social factors include the introduction of the social media in the lives of people and the marketing analysis. Social marketing has become a part and parcel in the peoples lives. The society is changing and the marketers have to keep updated with the changing scenario. They should introduce new plans that would attract the new customers and prove to be benefit for them. They should cater to the needs of the societal progress. The recent technology has to be used in manufacturing the products and the infrastructure of the organization. They must provide the customers with a better network and sufficient data speed so that it would keep the customers satisfied always. The environmental factors have to be analyzed before the launching of the product like the customer health, climate change, physical condition of the earth and others. Vodafone should also present their product benefits to help the needs of the customers. These things are very important for the growth of Vodafone. The legal factors include following the law and not violating it at any cost. They must follow the legal guidelines of the countries to keep their reputation alive. SWOT analysis and its use in the marketing plan It is observed that SWOT analysis is one of the significant strategic marketing tools that help the organization to identify the internal as well as external forces that have strong impact on the business. The strength gives the confidence regarding the factors, which the firm has the right as well as which it could capitalize on. Likewise, Agarwal, Grassl and Pahl (2012) mentioned that weakness demonstrates the weak areas within the company, where the management needs to work on. Similarly, opportunities are referred to the strategic options available to the company to develop the business and gain customer base. The last aspect of SWOT analysis is the threat that determines the major threats for the organizations, which could be both internal and external. The SWOT analysis is effective when the organizations need to develop a new strategy or expand in a new market. Before implementing the strategies, it could focus on its internal capabilities and external opportunities. Based on the analysis, the company could further modify the strategies. The significance of SWOT analysis has been discussed in the following with an example of its application used by KFC. The latest example that KFC has produced is the Chili Chizza. Strength v KFC is worlds second largest fast food chain with more than 18,000 outlets in 120 nations around the world (Nehir Simsek, 2012) v It is the subsidiary of Yum. This brand owns Pizza Hut and Taco Bell. v Increasing range of products help KFC to gain popularity in the global environment Weaknesses v The consumption of unhealthy fats as well as unhygienic ingredients are creating negative impact in the fast food sector, where KFC is not an exception v Franchisees management is one of the critical issues in the operation of fast food chain. In addition, because of the conflicting operational problems between KFC as well as its franchisees, several outlets of KFC closed the operation in the developed nation like Singapore and Malaysia (Ye, 2012) Opportunities v It is identified that emerging economy in the global environment as well as their changing life style could result into more outing with the families, which remains as the significant opportunity for KFC. Moreover, KFC recently got into the vegetarian categories but competitors like McDonalds has become a major player in the category. Therefore, specializing into Veg items, the company could make difference in its overall business growth (Mylonakis Evripiotis, 2016). Threats v Due to increasing health awareness of government and NGOs and awareness campaign, people are becoming more concerned about what to consume or what to avoid, which is affecting the overall business of fast food sector. Table 1: SWOT analysis of KFC (Source: Nehir Simsek, 2012) Segmentation, targeting and positioning in marketing (STP) The organizations market growth depends on how it treats the market, which how the company deals with the customers. Thus, as the advanced marketing strategy, the company categorizes the market based on the demography, psychographic as well as geography. Therefore, to understand the application of segmentation and its impact, the example of beverage company Coca Cola has been discussed in the following. Demography- Coca Cola significantly focuses on people whose age falls under the category of 15 to 25 years (Karnani, 2014). It significantly targets the both male and female as the beverage items are purchased by both male and female. In addition, the company also focuses on the income while designing the beverage items. For example, the people who have low level of income prefer to buy the returnable glass bottle, whereas people with high income prefer can. Thus, Coca Cola design its products based on the average income of the people in the market and their age. The latest product launched by Coca Cola is the Aquarius mineral water. Figure 1: Demographic Segmentation (Source: Karnani, 2014) Psychographic- As consumer buying behavior has strong impact on the organizational operation, the design of products and service should be based on the buying behavior of the consumers. However, people who are brand conscious may not drink beverage items of less know brands. Therefore, Coca Cola focuses on the market that has increasing percentage of education to convey its brand message. Geographic segmentation- The beverage items of Coca Cola is based on climate, population and locality. As put forward by Barkay (2013), Coca Cola sells its products based on the country and region. However, it varies in accordance to the taste and income level. For example, the third world nations are given low quality and taste. As people most prefer cold beverage items, the main idea of Coca Cola is to serve the items cold. Therefore, it focuses on the hot areas of the world such as UAE and other Asian nations. Target customers- The target customers of Coca Cola is youths and adult. The brand mainly focuses on high school students and college goers who prefer to hang out in the pub and restaurants. Positioning- In order to position the brand, Coka Cola mainly focus on the markets that have highest population such as downturn of the cities, Tier I and Tier II cities. However, due to the increasing popularity of brand, Coca Cola even got into the small cities (Singh, 2013). New product/services launch or brand management It is not certain that launch of every product will bring success to the company. Many organizations are there in the global environments that have experienced the product failure in their long-term operation in the market. Product Failure of Nokia-Lumia Even though, Nokia has gained a tremendous popularity in the global environment due to cell phone, in the recent time the operation of Nokia has largely been affected due to the strong market presence of Samsung. Samsung introduced its Smartphone in 2009 collaborating with the Google and it gained a tremendous popularity as people have shifted their focus from low cost cell phone to innovative Smartphone (Kolk Rungi, 2013). However, Nokia took many years to launch its Lumia collaborating with Microsoft and people were already aware of Microsoft Windows software (Karnani, 2014). Therefore, the product did not gain popularity as the customers were looking for innovative software like android instead of used software. The latest product launched by Nokia Lumia is the Microsoft Lumia 550 powered by Windows 10 version software. Kindle-Amazon Undoubtedly, Amazons Kindle has gained an excellent success in the market. 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