Tuesday, September 3, 2019
Management Audit Essay -- essays research papers
Marketing Analysis of GITS-FOOD PRODUCTS PVT. LTD. GSN 408 Marketing Management 1 The Team Ali Tejani                     # 03119386 Christopher Pangestu      # 04255682 Thanapong Sirirat Usdorn      # 03122204 Lecturer: Associate Professor Susan Dann Submission Date: Wednesday 19th Dec 2001 Word Count: 3054 Queensland University of Technology - MBA Table of Content 1.     Company Overview                                   1 2.     Environment Scan                                   2 2.1.     Micro Environment                                   2.2.     Macro Environment                              2.3.     Environmental Scanner                              3.     Market Segmentation                                   4 4.     Market Positioning Strategy                              7 4.1.     Preparing the Positioning Strategy 4.2.    &... ...earn from their experiences in the market place, and this knowledge influences consumption decision. (McColl-Kennedy, Janet R. and Kiel, Geoffrey C. 2000: 102) „X     Life Style- Gits-Food focuses on how people spend their interests and activities, and by their opinions. 4)     Situational Factors The situational factors influence the customer ¡Ã‚ ¦s decision- making in different ways such as occasion to buy, the time or the weather to buy, a sales posters and crowding in a store, and the amount or lack of money in the customers ¡Ã‚ ¦ hand. 7.      References „X     Mc Coll-Kennedy, Janet R. and Kiel, Geoffrey C. (2000), Marketing: A Strategic Approach, Nelson: Melbourne „X     Neal, C. Quester, P. and Hawkins, D. (2000), Consumer Behaviour: Implications for Marketing Strategy, McGraw-Hill: Sydney „X     Proctor, T. (2000), Essentials of Marketing Research, Prentice Hall: London „X     http://www.gitsfood.com/2001 „X     Interview and questionnaires by email and phone to Pune, India. Management Audit Essay -- essays research papers Marketing Analysis of GITS-FOOD PRODUCTS PVT. LTD. GSN 408 Marketing Management 1 The Team Ali Tejani                     # 03119386 Christopher Pangestu      # 04255682 Thanapong Sirirat Usdorn      # 03122204 Lecturer: Associate Professor Susan Dann Submission Date: Wednesday 19th Dec 2001 Word Count: 3054 Queensland University of Technology - MBA Table of Content 1.     Company Overview                                   1 2.     Environment Scan                                   2 2.1.     Micro Environment                                   2.2.     Macro Environment                              2.3.     Environmental Scanner                              3.     Market Segmentation                                   4 4.     Market Positioning Strategy                              7 4.1.     Preparing the Positioning Strategy 4.2.    &... ...earn from their experiences in the market place, and this knowledge influences consumption decision. (McColl-Kennedy, Janet R. and Kiel, Geoffrey C. 2000: 102) „X     Life Style- Gits-Food focuses on how people spend their interests and activities, and by their opinions. 4)     Situational Factors The situational factors influence the customer ¡Ã‚ ¦s decision- making in different ways such as occasion to buy, the time or the weather to buy, a sales posters and crowding in a store, and the amount or lack of money in the customers ¡Ã‚ ¦ hand. 7.      References „X     Mc Coll-Kennedy, Janet R. and Kiel, Geoffrey C. (2000), Marketing: A Strategic Approach, Nelson: Melbourne „X     Neal, C. Quester, P. and Hawkins, D. (2000), Consumer Behaviour: Implications for Marketing Strategy, McGraw-Hill: Sydney „X     Proctor, T. (2000), Essentials of Marketing Research, Prentice Hall: London „X     http://www.gitsfood.com/2001 „X     Interview and questionnaires by email and phone to Pune, India.
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